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Sunday, May 14, 2006

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Developing the Thank You Note Habit

By Tom Hopkins

I learned the value and power of thank you notes early inlife. When I was a young child; my parents occasionally wentout with friends for dinner.

Invariably, when my parents returned from an evening out, I saw my mother sit down at her little desk in the hallway as soon as she got home and begin to write.

One night I asked her what she was doing. Her answer came straight out of Emily Post: "We had such a wonderful time with our dear friends this evening that I want to jot them anote to thank them for their friendship and the wonderfuldinner."

My mother's simple act of gratitude, expressed to people who already knew that she and my father appreciated and enjoyedtheir friendship, helped to keep my parents' friendships strong for their entire lifetimes.

Because I understood that building relationships is what selling is all about, I began early in my career to send thank you notes to people. I set a goal to send ten thankyou notes every day.

That goal meant that I had to meet and get the names of atleast ten people everyday. I sent thank you notes to people I met briefly, people I showed properties to, people I talked with on the telephone, and people I actually helped to own new homes.

I became a thank you note fool. And guess what happened? By the end of my third year in sales, my business was 98%referrals! The people I had expressed gratitude to were happy to send me new clients as a reward for making them feel appreciated and important.

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Tom Hopkins International7531 E. 2nd St., Scottsdale, AZ 85251
Tel: (480) 949-0786 or 800/528-0446 Fax: (480) 949-1590
http://tomhopkins.com - Visit our website for a great "Tip of the Day"