Let's Talk About Motivation

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Wednesday, January 18, 2006

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Tell Your Story!

My wife and I recently took the kids to a place called Woodloch Pines, www.woodloch.com in Pennsylvania. We experienced the best vacation we've ever had. Woodloch is that special kind of place where families come together and memories are made.

While there, we participated in the family Olympics, rode go-carts, paddled and rowed our way around lake Teedyuskung, drenched each other in the bumper boats, and spent the evenings watching jugglers, magicians, and Broadway style shows. By the time we left I had become a raving Woodloch fan.

As someone who studies successful companies and people, I couldn't help but think about what made Woodloch so different. For one, they are committed to helping their guests create amazing experiences and thus an emotional connection to their resort.

Second, guest satisfaction is their number one priority. One of their employees said to me, "You know that motto that the customer is always right... well we mean it." How refreshing.

And most of all they have decided to tell their own story in every aspect of their business. They don't try to be like Disney World. They don't try to be like Universal. In fact, they don't try to be like any one else.

Instead they have carved out their own niche based on interactive family fun. Instead of waiting in line for an hour to get on a roller coaster ride, I was having oatmeal poured on my head as part of the Double Dare Olympics. This is real fun folks!

And Woodloch doesn't just tell any kind of story. They certainly don't tell a sad drama. They tell a success story.
In every room is a book about the founders, Harry and Mary Kiesendahl and how they fell in love with Lake Teedyuskung and fell in love with each other.

They talk about how each generation of the Kiesendahl family is still involved in running the business. They tell the story of their employees who have been with them for 5, 10, even 20 years.

They tell one success story after another. In turn they keep on creating more success and more joy for their visitors.

As you think about your life and the success you wish to create, I encourage you to learn from Woodloch and tell YOUR story. If you have your own business or are in sales determine what makes you and your offering unique. Then tell that story.

Don't try to be like anyone else. Carve out your niche and tell your story in a way that no one else can. Instead of trying to win the race by following the leader and the rules, create a different race, create new rules and become the leader.

This is how Southwest Airlines, Dell and Woodloch have achieved success and this is how you can too.

And whatever story you decide to tell, make sure it's a success story. If you constantly talk about the drama in your life, you will live a drama. I know because I use to do this.

If you complain a lot you will have more to complain about. And if you focus on the negative you will experience more negativity. On the other hand if you talk about your successes in an appreciative way you will experience more success.

If you focus on gratitude you will have more to be grateful for. The story we tell others and ourselves each day becomes the life we create. So ask yourself right now what story are you telling, and if it needs changing know that you have the power to change it.

Sending Positive Energy Your Way,
- Jon
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Energy Tips by Jon Gordon, The Energy Addict. For additional tips, visit http://www.energyaddict.com -- Jon is also the author of "Becoming An Energy Addict".

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